Library · Devon Rigby, Founder
The library
Field guides, talks, briefs and reading notes from the work. People, communication, decisions and keeping operations running. Free to read and watch. Take what helps.
Field guides
Practical guides on people, decisions and operations
Each one is a short, visual read. Open it and go page by page.
Talks · 6 short videos
One idea at a time, straight to camera
Now playing
Don't let your ship sink because you ignored the crew
Know who your people are, what they have going on, and what they're working toward. Put them at the center and you succeed every time.
1 min
Briefs & articles
For leaders who want the research
Two to nine pages each, with the sources behind them.
The story behind the firm
I'm at a strange point in my career.
Employee, contractor, founder. Fifteen years on both sides of the wall.
Short reads
Notes from the field
A minute or two each. Open one.
Have you spoken to them yet?Are you working off reality, or off the last version of a conversation you remember?
One of the most powerful questions in business is simple: have you spoken to them yet? Not in a surface-level way. Not just once. Not just when the issue first came up. I mean really followed back up.
Everybody carries their own narrative: what they feel, what they think, what they assume the end goal is. Most people move off that internal story without ever going back to the source. That is where a lot of bad decisions start. People change. Pressure changes. Priorities change.
Asking doesn't always create instant clarity. But it trains your mind to keep the feedback loop alive. A lot of business problems aren't caused by a lack of intelligence. They're caused by people operating on outdated understanding.
It was the roomsWhat 20-plus countries taught me about how one comment can turn a room cold.
The most intense part of traveling 20-plus countries wasn't the flights. It was the rooms. Hotels, airports, social events. You watch culture happen in real time when everyone is outside their normal environment.
I've seen a micro judgment call silence a whole room. A tone. A look. A small comment that creates a line of tension you don't see, but you feel. A lot of times it's my own people: good intentions, zero reps in global rooms.
So I set the stage. Calm both ends. Translate tone. Give context. Make belonging possible before the room turns cold.
Know it fast. Know it together.The bottleneck isn't data. It's who controls the version of reality everyone works from.
Operational advantage is simple. Know what is happening. Know it fast. Know it together. And I see exactly where it breaks.
Emails that never get sent. Conversations that happen in side rooms instead of in the open. Executives not in the know, and even when they are, the truth has to pass through a “blocker” first. That's where operations start to drift.
The bottleneck isn't data. It's power, office politics and gatekeeping: someone insisting everyone operate inside their preferred reality because it protects their control.
Two kinds of company cultureStrong people leave weak systems.
It still baffles me how many large companies run business groups that barely know what other groups are doing. Silos are often built for good reasons. Over time, those same silos become efficiency killers.
Most structural problems aren't unique at all. They're recurring patterns with different labels.
The companies that win build interconnected networks. Trust is high, information flows, and people are paid well to keep things moving. The ones that struggle fall into internal politics and top-down chaos. Strong people leave weak systems.
Years are exposure. Level is adaptation.“That's how it is” is the fastest way to stop growing.
Two quotes that push me away: “that's how it is” and “that's how it will always be.”
Years alone don't equal growth. Skill improves most when practice is deliberate: targeted, driven by feedback, and built around fixing weak points, not repeating what already feels familiar.
Train the same way forever and you plateau. Stop training and you lose capacity. Years are exposure. Level is adaptation.
The best mentors never had to say itThey handed you the reins and watched you do good work.
The best mentors I've had never had to justify their time, position or experience. They never had to tell you they believed in you. They handed you the reins and watched you do good work.
They critiqued from the background. No noise. Just depth. You knew it was real when they passed their real tasks on to you.
“I may not know right now, but I'll figure it out”Pretending to know it all is insecurity dressed up as confidence.
Some leaders like to seem like they know it all. It's reassuring to find the ones comfortable enough in their own skin to say, “I may not know it now, but I will figure it out.” That is real charisma.
The Marines taught me this. Own up to what you don't know, because lives are on the line. Then I hit corporate culture and heard the opposite: “Never let them know you don't know.” That rule always felt like insecurity pretending to be confidence, so I threw it out the window.
Three questions I ask every dayWhat should I be reading, learning, and who should I be contacting?
Every day I ask myself three questions. What should I be reading? What should I be learning? Who should I be contacting? Simple as that.
Reading list
52 books this year
What I took from each one. 11 so far.
Book 1Peak Anders Ericsson & Robert PoolSkilled people don't just practice more. They see better.
They build detailed mental pictures of what “right” looks like, so mistakes stand out immediately. Skill sharpens the mental picture. The mental picture sharpens the skill.
Book 2The 12 Week Year Brian Moran & Michael LenningtonAnnual thinking tricks you into feeling like you have plenty of runway.
I'd rather run 12-week cycles, or even 4-week sprints: better focus, better time management, better execution in a world that keeps changing.
Book 3HBR's 10 Must Reads 2026 Harvard Business ReviewBeing adaptable depends on how well you learn, and how willing you are to unlearn.
Questions I use often: Why did that make me feel the way I feel? What don't I know that could shift my thinking? Are my thoughts productive, or adding friction?
Book 4Good Strategy Bad Strategy Richard RumeltIf you're not excluding anything, you're not building strategy. You're stacking ideas.
Strategy starts with diagnosing the real issue. Underperformance is usually a symptom. Coherent action matters more than random action. And if you don't examine how you think, you can borrow the crowd's judgment and call it your own.
Book 5Never Split the Difference Chris VossLess talking, more understanding what's really moving the other person.
Leverage has levels: timing, access and who controls the pressure point in the moment. “That's right” means more than “yes.” And “no” is often where the real conversation starts.
Book 6Thinking in Bets Annie DukeLife isn't chess. It's poker. Be a truth seeker, not a winner.
My tripwires from it: a decision journal, thinking in percentages, the premortem, the reversibility test, and asking how much of my own money I'd bet on it.
Book 7The Great Mental Models, Vol. 1 Shane ParrishEgo can be fuel, but it can't be the driver.
Inversion: instead of “how do I achieve this?”, ask “what would guarantee failure, and how do I remove it?” Always refine the machine that does the thinking.
Book 8The Mind Illuminated Culadasa (John Yates)Focus isn't just force. It's also reducing friction.
Know where your attention is. Catch the drift faster. Noticing what your mind is doing while it's doing it is a real skill.
Book 9Psychology of Intelligence Analysis Richards J. Heuer Jr.Information comes with a journey.
It traveled before it got to you, through somebody's culture, assumptions and way of seeing. And think backward from the unlikely: ask how the thing you thought wouldn't happen still became possible.
Book 10Power and Prediction Agrawal, Gans & GoldfarbAI lowers the cost of prediction. It doesn't lower the cost of consequences.
Seeing more doesn't mean deciding better. If judgment, authority and incentives aren't aligned, faster prediction just moves bad thinking faster.
Book 11Superforecasting Philip Tetlock & Dan GardnerThe right answer only matters if someone will hear it before the damage is done.
Forecasting adds a layer to questioning: break the question down, assign probability, update when new information comes in, and keep score against reality.
Sound like your situation?
New pieces go up as they're written. If one of these is what you're dealing with right now, tell us what's going on.
Tell us what's going on